Hey! Nielsen Brings Buzz to Ratings - Advertising Lab: future of advertising and advertising technology
米 Nielsen による興味深いサービス。いつも Google の「急上昇ワード」を見ていても感じることだが、やっぱり TV の影響力の強さはまだ偉大。TV を起点としたネットの反響を可視化する試みだけではなくて、ネットの動きからマスの動きを予測するというような使われかたもイメージしているのかも。例えば、この辺とかにはそんな雰囲気を感じます。
I've been keeping an eye on Hey! Nielsen (lovely name, but the way), a place for TV fans to voice opinions about TV programming that opened last September. Nielsen's intent is to figure out how to incorporate the feedback into its ratings: "Using data from real users, Hey! Nielsen generates a Hey! Nielsen score -- a real-time indicator of a topic's impact, influence, and value. As users submit feedback, the score is created from a number of factors such as user response, blog buzz, and news coverage, as well as raw data from our sister sites Billboard.com, HollywoodReporter.com, and BlogPulse.com."
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